Hope you guys had a wonderful week! I don’t know about you, but I can’t believe it’s already Friday! No Valentine’s plans for me, but I’m actually really looking forward to having a creative weekend: I’m taking a writing workshop, going to the movies, and making a dent in my newest library book.
Here are a few blog-related links and some blogger industry news that’s fascinated me this week. And of course, let me know if there’s anything I missed – I seriously love putting this post together! Enjoy and have a relaxing and joyful weekend!
Chiara Ferragni, the international blogger/street style star/designer/entrepreneur is returning to Harvard with her team to once again lecture in the Luxury Marketing MBA program. From her snaps it sounds like they focused on the ways that new platforms and fan engagement affect luxury commerce and how they transformed The Blonde Salad from a personal fashion blog to a complete fashion empire. She was one of the first really successful bloggers and has her own case study published by Harvard Business School (in case anyone is looking to get me a very unorthodox Valentine’s Day gift 😂).
I would have loved to be in that lecture and seen how they laid out their business plan. I feel like so many bloggers try to hide the fact their blog is also a business and so they don’t share their strategy and policies. This has led to a lot of confusion in the highly-unregulated blogging industry over legality, finances, and transparency, so hopefully the TBS crew can start to open up that can of worms for the benefit of everyone.
Joanna Goddard’s blog is seriously stepping up! In the last year she has really responded to readers’ call for more diversity and social justice-oriented content. She is doing an great job at writing more inclusive posts amongst her usual style and lifestyle posts. Her voice is so intimate and she lifts up stories that are meaningful and reflect the social justice orientated readership she’s cultivated. Obviously there’s always room to do more, but she’s responding far more than any other blogger I’ve seen and she does it all while remaining authentic to her brand.
Okay so this is less of commentary and more of mystery because I legit can’t find anything about this upcoming app! For those who don’t know, LIKEtoKNOW.it is a monetization tool for bloggers where followers can like an image on Instagram and then an email of shopable links is sent to that follower for them to peruse and buy their favorite items.
LIKEtoKNOW.it and RewardStyle, which are run by the Venz Box titans, have completely altered the fashion blogging landscape by giving bloggers a way to monetize their looks and get commission from recommending products. They’re like my heroes so I’m always really excited when they literally do anything – but why can’t I find any info on this app?!
I’m interested to see what the app is because so many brands and bloggers are steering away from the app thing. They’re cumbersome on the backend and require a reader to open an entirely different activity to access content, putting up another barrier to user interaction – especially when content on Instagram would show up without even trying (although that new algorithm is still getting under people’s skin).
But then you have apps like Mary Orton’s Trove, which is another shopping-centric app where you can shop directly from blog posts. So maybe apps are becoming the personal shoppers of the future? It’s obviously too early to tell, but I definitely signed up for first access to the LIKEtoKNOW.it app – I’ll be sharing once I’m in!